How We Got Started

Chris and Dan met when they were in elementary school at Whispering Pines in Boca Raton, FL in the late 1980s and early 90s. Whether playing football at recess, teaming up in little league baseball, or causing trouble in the neighborhood (hey, we were kids), the two were buddies until they graduated from Olympic Heights High School in 2000.

Chris began his real estate career in 2002, paying his dues and doing the difficult things that most agents don't like to do. These were formative years and taught Chris that there had to be a better way.

Dan went to college and graduated in 2004 and began a career working in sports. After realizing this wasn't for him, he moved into his true work passion, digital marketing.

It wasn't until 2016 that Dan and Chris met up when Chris became his real estate agent. Dan still owns this house and now rents it out, also at Chris's advice.

Then in 2020 just before the start of the pandemic, Chris reached out to Dan and said, "Hey, I've started doing trainings online. You should check it out. Maybe we can team up." After some skepticism, and some laziness, Daniel relented and attended a training.

Dan immediately knew that what Chris was teaching was different and wanted to see where this thing could go. After six months of planning, recording and building, the first iteration of Coaching by Cusi, The Suit Up Agents, was born.

Since launching, we've helped thousands of real estate agents build their marketing with proven strategies and easy-to-implement tactics.